** I wrote this after the opening weekend for HCB but never posted it. Hope you enjoy!
As I rode down Union Ave headed towards High Cotton Brewery’s grand opening, I felt like a 5 yr old riding the bus on the way to her first day of school. The excitement was plastered on my face as my pearly whites stretched from cheek to cheek. It was one of those moments where I couldn’t sit still and it didn’t matter what was on the radio because I was cranking up the tunes & dancing my way to Monroe Ave. As our handy dandy digital map told us our destination was around the corner, I began to get a funny feeling Siri was right. Cars lined the streets in both directions and hundreds of people poured out of the brewery onto the pavement. It was a beautiful sight. There is nothing Memphians do better than support local businesses. And if said businesses happen to offer an adult beverage or two, we are more than happy to take that off their hands.
High Cotton’s beer selection is one of the most diverse I’ve seen. Their year round beer list includes a couple ales, a very rich and chocolaty Porter, and a spicy but fruity Saison. Oh, but that’s just the beginning. There’s a mad scientist among the staff at High Cotton who took that delightfully crisp Saison and morphed it into a Cherry Beet concoction! You heard me right. They have a beer made from beets! Hats off to the person brave enough to boil beets & hops, I would imagine dead fish have a better stench. Though, this ballsy move garnered big results. The gorgeous red hue of the beet beer had heads turning from all over the room. It was the celebrity of the night. Everyone wanted to know what is was and how they could get their hands on it.
I went with the less unconventional Hefeweizen. This beer should be sold with a hammock and a floppy hat. It just screams summertime! The light citrus punch reminds me of sippin lemonade on my porch and watching the sun go down. “El jefe” (my words not theirs) is crisp and airy and exactly what I look for in a “bikini weather beer”. El jefe means “boss” in Spanish and I will gladly surrender to the awesomeness of this skillfully brewed beer.
All in all, I was very impressed with the newest addition to Memphis’ craft beer breweries. This little girl had a great first day in beer class and was not ready to ride the bus back home.
(the pictures are not mine. I lost the ones I took. )
598 Monroe Avenue
Memphis, TN 38103